Above the Fold – Objective Statement

In a prior posting I indicated that many recruiters only look at the top half of the first page—commonly called “above the fold”. This is where your resume can make or break you with each recruiter. Last time I wrote about your contact information (your name, phone number, etc.), so as I keep working down the page of a resume, the next item I’ll cover is the Objective statement.

Let me start off by saying that this topic is highly contested among resume writers and reviewers…it can easily start a fist-fight between two otherwise sane professionals. Some people say to never use it while others say to always use it, and there aren’t many fence sitters on this issue. So let’s get to the easy answers first.

Who “should” use it?

  • College graduate looking for your first job (You probably have no real work history and I don’t want to have to figure out what it is you want to do with your life, so you better tell me.)
  • Career changer not wanting a job in your old career (Since you aren’t selling your “old” self, you must tell me what your “new” self is all about so I can find the “new” you nestled in amongst all your “old” work history.)
  • Anybody applying for a “specific” job (If you want only that job, or one very similar in title, then tell me what it is you want.)

Who “shouldn’t” use it?

  • (sounds of crickets in the background)

Hmm.  I must be one of those people that think you should always have an Objective statement. Well, let me clarify.

The Objective line is no longer this lame “I’m looking for a satisfying career where I can learn new skills on your dime and work comfortably until I retire” statement, it’s now a strong “These are the skills I can bring to bear on your specific business issues so your firm can excel” statement.  For example:

Old-Objective: Seeking a mid-level Project Manager position in a medium-size firm where I can develop my skills to their fullest.  (Wrong! It’s all about you wanting something.)

New-Objective: Certified Project Manager with 10 years of experience directing IT integration projects looking to lead a small IT project team.  (Better! It’s about your talent being specifically applied.)

Consider that the recruiter has carefully reviewed the requirements of his job posting and is now looking for a match…and you just helped make that match in the very first sentence the recruiter read on your resume! It’s a power statement that says “Look no further, I’m exactly what you are looking for!” This is where the right objective line scores big!

But, what you didn’t see before I wrote the new objective is that I went to the specific job posting and figured out that the position required 8+ years of experience, preferred a certified PM, and the candidate would be leading a 2-man project team for a single client that was integrating new software. Then I crafted a 1-line, impactful objective statement connecting my skills with the job needs.

Oh. Does that mean you must create a new objective line for each job you apply for?  Yes…you can’t afford not to!

Bottom Line: The objective line is your 1-sentence sales pitch for a particular job—make it a strong “can do” statement.  No generic statements allowed here! That’s why so many others tell you to get rid of it since it adds no value unless it truly connects your resume to the job that you’re applying for.

. . . .

For a full list of my Job Hunter articles, see Index

3 Responses to Above the Fold – Objective Statement

  1. Jaymie christine says:

    Thanks for tip on objectives and hybrids. Now I have some work to do. The info was quick and easy. Easier than googling for content . :)

  2. Jaymie Christine says:

    Ahh, now I’ve got it! I mean with this whole objective & summary deal. Who would have ever thought there is an art to all this job searching criterium. I truly am greatful for your knowledge and all of the facilitators at Career Crossroads. This whole process has definitely challenged my intellect.

  3. mrl8nite says:

    I received a note from a reader that asked if Sr. level people really needed an Objective Line…he thought it should be obvious what he was and what he wanted from the resume. Well, yes, that’s often true if you think the recruiter is going to actually READ your resume rather than briefly scan it.

    Once you start applying for those CEO and CFO level positions, you are usually dealing with a different type of recruiter…one that’s only sorting and sifting through a few dozen resumes rather than several hundred resumes. A strong Summary paragraph or a brief set of career accomplishment bullets near the top will often satisfy the quick curiosity of the executive recruiter. Still, a well crafted Objective Sentence (call it something else if you wish), like I detailed in my post, can help the recruiter or their down-stream interviewers craft a quick mindset around your objectives and skills.

    When in doubt, tell them…don’t make them guess.

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